Handloom saris should be on everyone's radar, here are 19 brands to watch out for

As we step into the new year and the fresh decade of our 30s, my friends and I made a pact to wear more handloom saris—after all, few garments exude the same timeless elegance and power. For our new trousseaus, we scoured brands for handloom saris. From the soft drape of a Jamdani to the precise artistry of Kasuti embroidery, these handloom saris tell stories of heritage, craftsmanship and modern style. Whether you’re looking for a statement piece or a sari for daily wear, these brands offer something for every occasion.

Suparna Som

Known for her inventive and contemporary Jamdanis, Suparna Som’s creations blend heritage with modern floral designs and colours, freshly and effortlessly.

Button Thief

Minimalism meets luxury with Button Thief’s understated cotton handloom saris and blouses. Perfect for those who love to keep it soft and simple. We love their blouses.

Kasuti Kavana

Kasuti Kavana’s Kasuti embroidery is skillfully and delicately embroidered in every sari, a must-have for lovers of intricate craftsmanship. Kasuti is a form of embroidery that hails from Karnataka.

Five Point Five

The brand works with clusters like Maheshwari, Chanderi and Benarasi handloom saris, to name a few. Five Point Five even curates a service where they send a trunk of saris to your house akin to the old merchants (called ‘pheriwalas’).

Surmaye

For something truly easy, breezy and luxurious, Surmaye’s handloom saris and contemporary designs stand out. They have dainty silk blouses and pastel checkered saris with delicate floral motifs.

Banarasi Baithak

For an authentic rich Banarasi brocade, head to Banaras Baithak. They bring you the finest weave with an elevated aesthetic, preserving tradition while adding a contemporary flair.

Safety Pin

Another staple if Banarasi weaves or zari saris are your jam. We love Safety Pin’s laborious Kandhwa Banarasi handloom saris, mixed with gotapati work.

Gulmohar Calcutta

A nod to classic Bengali handloom saris, Gulmohar Calcutta’s collections exude grace, with each sari echoing the craftsmanship of the region.

Huts and Looms

This one’s for the lover of a strong zari sari. They have interesting zaris woven in geometric strips of richer handloom hues.

Via East

With an emphasis on classic designs with a modern twist, Via East brings rich textures and vivid colours to the forefront of Indian handlooms.

Shorshe Clothing

Delicate handloom saris and beautiful drapes define Shorshe, where every sari exudes effortless luxury.

Thread Per Inch

Thread Per Inch weaves natural fibres to blend the traditional design knowledge with modern design intervention.

Keyah The Label

Elegant and understated: Keyah’s handloom saris embody the perfect balance of luxury and old-world charm.

Chidiya

Known for their block-printed textiles, Chidiya’s creations bring an artisan’s touch to every sari, elevating the traditional craft.

Dressfolk

A label that celebrates both simplicity and elegance, Dressfolk’s saris feature beautiful, earthy hues that transcend trends.

TaanBaan

Crafted with precision, TaanBaan’s offerings are rooted in tradition but have a minimalistic, modern sensibility that makes them timeless.

Ethicus

Sustainability meets beauty in Ethicus' rainbow sari, made from organic cotton and featuring every colour of the rainbow—this vibrant piece will be a joyful addition to your wardrobe.

Margazhi

Elevating everyday South Indian weaves, Margazhi’s saris are both nostalgic and easy elevated drapes to don.

Ira Label

With their modern take on Indian handloom saris, Ira Label's Kantha embroidered saris offer an artistic, sketch-like quality that blends Bengali heritage with fresh, contemporary design.

Also read:

In rural India, kaleidoscopic saris protect precious crops

Saris of Memory by Malvika Singh chronicles the history of India's textile legacy through personal narratives

Tracing the rich history of Kerala’s traditional white and gold kasavu saris